Montana Travel Association


The Montana Travel Association advocates to sustainably advance Montana’s travel industry.


To be the influential, unified voice of Montana’s travel industry—balancing the quality of life for residents and quality of experience for visitors.

Who We Are

The Montana Travel Association is the statewide nonprofit organization representing the many people, businesses and components that make up Montana’s travel industry. The travel industry is an economic driver in Montana. In 2022, Montana’s travel industry contributed $5.82 billion in nonresident visitor spending, supporting an estimated 64,550 jobs and contributing more than $315 million in state and local taxes.

What We Do

As the unified voice of Montana’s travel industry, we solicit input from across the state and convey our industry’s challenges, opportunities and priorities to policymakers and the public.

What We Value


We are mindful of our resources and seek to protect, enhance and share the Montana lifestyle


We are attuned to our own social and economic well-being


We engage and collaborate with an array of voices and perspectives


We bring enthusiasm to our work and prioritize initiatives to achieve results


We deliver today with an innovative eye on tomorrow