Chad Bachmeier, Helena
Founder, Off the Wall Advertising
Chad is the founder of Off The Wall Advertising, which he started in 2002. He has also been the owner/operator of multiple bars, restaurants and casinos. Additionally, Chad founded a natural gas supply company, Big Sky Gas, and over the past 20 years, he has been involved in developing real estate.
Chad has served on the executive board of directors for the Montana Tavern Association for the past 10 years and is the chair of the association’s Public Relations Committee. Through his involvement with the Montana Tavern Association and Big Sky Gas, Chad has gained the experience of working with Montana Legislature in many different roles.
Chad comes to the Montana Travel Association with years of experience in business and community leadership benefitting the Montana Travel Association.
Brad Niva, Big Sky
CEO, Visit Big Sky and Big Sky Chamber of Commerce
With a degree in public relations, Brad Niva has dedicated his career to the outdoor recreation industry. His professional background includes roles in ski area marketing, outdoor retail, corporate sales, and ownership of three tourism-focused businesses. Today, he leads both the Big Sky Chamber of Commerce and Visit Big Sky, bringing a wealth of experience to his leadership roles.
Brad’s favorite part of his work is collaborating with business owners and supporting their ventures. “So often, a business owner feels isolated without someone to talk things through. I aim to be a friend, an advocate, and a sounding board for our business community,” he shares.
Brad is deeply passionate about leveraging tourism as a powerful economic driver in Montana, recognizing its potential to strengthen communities across the state. As a member of the board of directors for the Montana Travel Association, he is honored to contribute his insights from over 20 years in Oregon’s tourism industry. His goal is to help Montana develop and sustain long-term tourism strategies to ensure its continued growth and success.
Yann Benjamin, Big Sky
Vice President of Sales and Marketing
Big Sky Resort
Yann was born and raised in New York City and became a skier at a young age, which ultimately shaped his path to Colorado where he graduated from the University of Denver. While he began his career in New York and Boston, his desire to bridge a marketing career with his passion for skiing supported his decision to relocate to Colorado in 2012.
Between 2012 and 2020 Yann held several positions at Vail Resorts and was deeply involved in the community, supporting air-service development, serving as a board member of the Vail Local Marketing District, and developing guest-service initiatives with the town of Vail.
Today Yann is the Vice President of Sales and Marketing at Big Sky Resort and has been a resident of the community since 2020 with his wife Kelsey.
Whitney Bergmann, Missoula
Management Consultants
Chair, Missoula Tourism Business Improvement District
Board of Directors, Montana Lodging and Hospitality Association
Whitney represents Management Advisors, a hospitality management company based in Butte with 11 hotels ranging from Kalispell, to Anaconda, to as far east as Sidney.
Whitney has worked in hospitality for 15 years and currently operates the Best Western Plus Grant Creek Inn, in Missoula. Whitney graduated from the University of Montana, having studied English and communications.
Whitney also serves at the Chair of the Missoula Tourism Business Improvement District, and on the Board of Directors for Montana Lodging and Hospitality Association. In her free time, she loves to explore Montana public lands with her husband and four-year-old son.
Raylee Honeycutt, Helena
Executive Director, Montana Dude Ranchers’ Association
Montana Travel Association’s Montana Ambassador
As a recognized leader in building coalitions, driving innovation, and crafting engaging strategies that drive results in the travel and natural resources industries, Raylee focuses on building strong organizations on a local, state and national level, as well as providing a strong presence on issues at the Montana Legislature.
Currently, she serves as the Executive Director of the Montana Dude Ranchers’ Association. During her tenure with Visit Montana, she led the consumer marketing team to four U.S. Travel Association awards. Raylee understands the importance of strategic collaborations and was a member of the Montana Travel Association’s organizing committee and appointed in 2022 as a Montana Ambassador.
Diane Medler, Kalispell
Executive Director, Discover Kalispell
Diane has a thirty-year career in hospitality and marketing, including as the Executive Director of Discover Kalispell since 2010.
As the designated destination marketing organization for Kalispell, Discover Kalispell plays an important role to grow and maintain year-round visitation, supporting local businesses that depend on our tourism-based economy.
Discover Kalispell also serves as a community advocate and steward, working with other stakeholders to maintain the cultural, environmental, and aesthetic integrity of our mountain town and helping to protect the qualities that make Montana a special place to live and visit.
Paul Robertson, Livingston
Hospitality Professional
A Montana resident since 2002, Paul’s career in guiding, outfitting, guest ranches, lodging, and hotel management spans 30+ years. Paul is the president of adventure travel tech company Romeo Bravo Software. Over the past 15 years, he served as the general manager for some of the top destinations in Montana, including the Ranch at Rock Creek, Sage Lodge, and Lone Mountain Ranch—a National Geographic Unique Lodge of the World.
A former member of the Board of Directors for the Big Sky Chamber of Commerce and Montana’s Yellowstone Country Tourism Region, Paul has a master’s degree in hospitality management from the Cornell University School of Hotels and a BA in biological aspects of conservation from the University of Wisconsin-Madison.
Paul resides with his wife and two daughters in Livingston, Montana and enjoys fly fishing, snowboarding, and upland bird hunting all over the state.
Norma Trent, Roundup
Board of Directors, Visit Southeast Montana
Originally from Ohio, Norma and her husband worked for Yellowstone National Park reservations for a number of years before managing a small motel in Gardiner for seven years.
Today, Norma lives in Roundup and volunteers regularly in her town. She is also a member of the Visit Southeast Montana Tourism Board. Norma wants to see more tourism funneled to the underappreciated Eastern Montana area, an area of wide-open spaces and small, friendly towns.
Roth Jordan, Bozeman
Managing Partner/Corporate Chef Montana Ale Works
Montana Restaurant Association
Raised in rural Alabama, Roth recalls his grandma’s chicken stock as always on the stove, but it was only when he headed West and into the kitchen of Buck’s T-4 Ranch in Big Sky, that Roth started taking his latent passion for cooking seriously. It was here that he met his future wife Kathryn, a talented pastry chef, who encouraged him in his culinary aspirations.
Together, they left Montana so Roth could attend the New England Culinary Institute, and practice old-school French cuisine in Vermont, before traveling to the US Virgin Islands to work under chef and mentor Ted Robinson, who “taught me what it is to be passionate about food”. A three-year stint at the renowned Stone Terrace on St John as Executive Chef, and Roth and Kat were ready to return to Big Sky Country.
Roth was hired as Ale Works Executive Chef in October 2005, and he immediately started upgrading the menu and the standards of the kitchen. It was a daunting task that included changing the mechanics and the culture of the kitchen, “and creating the passion. We turned it into an environment for professionals.” Roth considers the culinary reinvention of Ale Works as his proudest achievement “aside from the birth of my kids, Karly, Tessa and Warren, of course.”
Roth’s leadership and dedication led to an offer of partnership in 2008, and a promotion to Corporate Chef/Managing Partner in 2014. Roth oversaw our million-dollar kitchen renovation in 2016 and currently mentors and oversees our Executive Chef and kitchen crew as they brine, smoke and sous-vide locally-raised meats and make every sauce, soup, dressing and dessert we serve from scratch.
Scott Vollmer, Gallatin Gateway
Owner/Operator, Scott Vollmer Outfitting, LLC
Board of Directors, Montana Outfitters and Guides Association
Scott is a fishing outfitter and has owned and operated Scott Vollmer Outfitting, LLC in Gallatin Gateway for the past seven years. Prior to this, Scott spent 10 years as a licensed fishing guide in Montana and eight years as a fishing guide in Alaska.
He brings a wealth of experience to the MTTA Board in how outfitting is intertwined with the outdoor recreation economy and tourism in Montana.
Scott also serves on the Board of Directors of the Montana Outfitters and Guides Association.